Publicis Hong Kong

ASIA’S TOP CONSUMER BRANDS

From 2012 to 2013, the same 10 brands held their top spot in Asia’s Top 1000 Brands poll (based on top-of-mind brand in each category with the best reputation and … Continue reading

October 31, 2013 · Leave a comment

BRANDED CAFE

More brands are starting to operate their own café. Branded cafés cover a wide range of categories – from lifestyle brands (Muji, IKEA), automotive brand (Fiat), fashion brand (agnès b) … Continue reading

October 28, 2013 · Leave a comment

OPTICAL WRECK

Sometimes you don’t need fancy tech or a novelty twist as this Disney example shows. Disney promoted its animated film “Wreck-It Ralph” right here in Hong Kong with a 6-storey … Continue reading

July 22, 2013 · Leave a comment

FOR KIDS’ EYES ONLY

Spanish child protection foundation ANAR created an outdoor anti-abuse billboard which is only visible to kids. Using lenticular printing, the ad shows a normal boy with the headline placed at … Continue reading

July 19, 2013 · Leave a comment

SHOWROOM-ING!

Have you ever had this experience: you visit a store just to test out a product only to buy it elsewhere? “Showroom-ing”, that’s what marketers call it, is practiced by … Continue reading

June 18, 2013 · Leave a comment

WECHAT x NOWTV: LET’S TALK ABOUT THE GAME

What’s the fun in watching a football match alone? In partnership with NowTV HK, WeChat created group chat channels for NowTV WeChat fans to interact with each other and the … Continue reading

June 18, 2013 · Leave a comment

A SECRET WORTH SHARING – PUBLICIS HONG KONG’S SECOND SHORTLISTED CAMPAIGN

Our second shortlisted campaign is Marriott Hotels & Resorts Asia Pacific Branding “Hosting Confidential” Campaign.  We set out to make a change in the way that business travelers saw this … Continue reading

June 7, 2013 · Leave a comment
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